HELLO
I listen for a living.
As a veteran of the Boston agency scene, I have worked alongside some of the best and brightest at Digitas, Mullen, PJA and Hill Holiday.
My work has taken me across North America, Europe, Asia and Latin America
clients
Ameriprise, American Express, ATT, Biogen, Exergen, Genzyme, MERK, Mars Confectionary, Pfizer, Smirnoff Vodkas, Think Lite, Tyco Electronics, UPS, and the US Army.
Startups: Blue Stone Journeys, Boston IT Services, Cellaria Bioscience, Frontera, Milky Way Life Science, Pandemic Responders.
Expertise
Creative
Team leadership
Campaign creative
Copywriting - digital & print
Content campaigns
SEO
Digital campaigns
Content creation
Naming
Branding
Brand positioning
Customer insights research
KPI, onsite & offsite analysis
Archetype development
Brand Key development
Pathing analysis
UVP
SLT workshops
Speaking
Initiatives
Branding Band: I founded Branding Band in 2015 for ideas on a mission. We work with purpose-driven organizations and bring together talent yearning to serve inspiring clients.
Style Agent: For 15+ years I have served as a personal stylist to cis men and women. In 2019 I rolled out They Agent for youth in transition.
Gather: A multidimensional DEIJ community program currently in development.
EDUCation
I hold a dual-degree BA in art history & psychology from Sarah Lawrence College and an MBA from Simmons College where I graduated summa cum laude, as a Dean's Scholar, and American Association of University Women Scholar.
I trained with Dr. Gerald Zaltman at the Harvard Business School’s Mind of the Market Lab in Customer Insights Research.