What I Did
Strategy
Frontera was struggling to come up with the right brand story to effectively position themselves. Making them the 'APEX' of their market opened up new marketing, creative, and content possibilities .
creative
Copywriting.
- Job 1: Work with Senior Leadership Team to understand their new direction.
- Job 2. Make meaning out of Google-translated Chinese-to-English content.
- Job 3. Partner with design & technology team to create an initial site in 8 weeks.