The Readings Chambers Of Commerce asked Branding Brand for the best approach to a new program that would counteract the business impacts of Covid. Branding Band is now in its second year of the program.
Customer insights research of local business owners drove marketing strategy and creative concepting.
Creative Direction. Partnered with Creative Director/Design to develop overall creative concepts.
Copywriting. Conducted content research; wrote copy for website, in-store signage, email campaign and OOD channels.
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